FOR TOURIST BOARDS, DMO & LMO
Tourism organizations currently have no comparable means of seeing or measuring future demand within their region. The occupancy data of their affiliated accommodation providers are often only recorded afterwards. Many factors have long led to the fact that prices in tourist destinations do not correspond to short-term fluctuations in demand and therefore fall in the long term.
Since the advent of booking portals, the prices and conditions of stay in entire regions have become visible and comparable for guests. This has been increasing the pressure on accommodation providers for years, which are not in a position to take the necessary steps, financially and in terms of personnel.
This is where myrate comes into play: As a tourism association you can distribute myrate to all your affiliated businesses in order to provide them with the necessary know-how for dynamic pricing and thus great added value.
Thanks to the practical overview of the different types of accommodation, you will not only be able to tailor your marketing to individual types of accommodation, but also to their availability.
With myrate, you know in good time which types of businesses are particularly in demand at certain times and which still need support.
myrate also provides you with assistance in checking and controlling marketing measures or events in your region.
With myrate you know in good time how prices are developing in your region – and in your competitor regions.
Your region will receive valuable data so that you can stand out from your competition with targeted measures.
You can use the simple reports to identify price and availability trends and thus make assumptions about future guest numbers.
All businesses that are affiliated with the tourism association and can be booked online are provided with current and realistic potentials that show whether a rate or length of stay can be adjusted - up to 365 days in the future.
myrate provides all important information at a glance at regular intervals. No logging in, no long searches and clicking around to generate reports - myrate does that for you!
You don't need the latest smartphone or computer for myrate. The simple reports work on almost all devices, including mobile devices.
The myrate team prepares all information according to the latest revenue management principles. Hosts can use these directly for their planning and do not need their own revenue manager.
myrate's goal is to quickly present all the information that is important to you at a glance. To ensure this, we have been testing and optimizing for over a year with experienced hosts from all categories.
Based on the market situation in your market and comparable markets, a daily event calendar and other data, myrate calculates how the accommodation providers in your region can adjust their accommodation prices.
And that 365 days in advance. All businesses receive the necessary rate information from the tourism association. As a TVB, you provide the hosts in your region with significant added value and thus actively strengthen your region compared to comparable regions.
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