SVEND EVERTZ

Managing Director & Sales 

Real help instead of ‘smart’ advice: As a trainer, coach and team coach, Svend Evertz brings a unique combination of skills and experience to the table. He is not a theorist, but comes from the business world and therefore has a lot of experience in sales, marketing and projects. Evertz has many years of team building and consulting experience. Svend has many years of experience in team building and consulting in hotel management. This makes him a sparring partner, especially in difficult processes.

Svend enjoys shedding light on different points of view and finding a sustainable solution even in difficult situations. He often provides new perspectives, removes blockages and paves the way for constructive developments.

Career Svend Evertz

• Apprenticeship as a chef with Heinz Imhof at the ‘Parkhotel’ in Frankfurt/Main
• Secondary school for catering and housekeeping
• Two-year management trainee programme, Arabella hotel chain
• Head of department at the Arabella Grand Hotel in Frankfurt
• Operations manager at Perkins Park (S&P Group) in Stuttgart
• Operations manager at Broadway Mannheim in partnership with the Maimarkt site
• Founded MorgenWelt Event & Media GmbH with partners (media design, publishing and online communication)
• Since 2000 Training as a systemic coach
• 2001 Foundation of KeePConsult - Smart Hotel Solutions
• 2010 Founder and partner at SaveConsult - Smart Leadership Solutions
• 2017 Organiser of the Future Sales Camp
• 2020 Foundation of myrate

SILKE FOERSTER

Chief Operating Officer

Silke has been Chief Operating Officer at our company since August 2024. With over 15 years of professional experience in hotel management and management positions in Germany and abroad, she brings extensive expertise to our team.

Since 2012, Silke has worked with Svend at the management consultancy KeePConsult, advising national and international hotels, bringing valuable insight and expertise in the optimisation and development of hotel operations. Her extensive experience in leadership and her commitment to efficient, data-driven optimisation make her an indispensable leader in our company. With her strategic vision and focus on strong tourism, Silke contributes significantly to the success and further development of our company.

 Career Silke Foerster

• 2011 - 2013 Systemic coach training
• 2012 - 2020 Partner at KeePConsult - Smart Hotel Solutions
• 2012 - 2020 Partner at SaveConsult - Smart Leadership Solutions
• 2017 - 2020 Co-Founder Equine Assisted Coaching - Consensual Leadership
• 2020 - 2023 Deputy Hotel Manager Henri Hotel Berlin GmbH
• 2023 - 2024 Personal time out

KRISTINA PETERS

Revenue Management & Sales

Kristina is myrate's revenue management and sales expert and our ‘Swiss army knife’. Her ability to quickly familiarise herself with new systems and her high sense of responsibility make a valuable contribution to the further development of myrate.

The trained IT systems administrator found her way into the hotel industry via a small diversions. For 10 years, she was the hotel manager for a small, owner-managed hotel chain with 10 hotels in the Ruhr region. She focussed on revenue and yield management and was responsible for all online sales. At the same time, she completed a correspondence course in business administration and a correspondence course in tourism marketing.

She ultimately found her way into the sales sector via network marketing.

 Career Kristina Peters

• Apprenticeship in IT systems management
• Distance learning business economist at the FernUni Hagen
  Trainer (ADA) according to AEVO (IHK)
• Distance learning course in tourism marketing at the IST-Hochschule Düsseldorf
• Petul Hotelbetriebs GmbH
• Hotel management of 10 hotels with focus on revenue & yield management
• Support/conception/ideas for new openings and the associated pre-opening phases
• Support/implementation/introduction/training of new PMS software from Citadel to Protel and new channel management from Dirs21 to HNS
• Support/implementation Introduction of new marketing agency with relaunch of website
• Complete responsibility for online sales

CHRISTINA KOK

Head Switzerland & Sales

Christina Kok is a true generalist. During her professional career, she has gained experience in every hotel department. Initially she enjoyed working in the areas of sales, marketing and PR in particular, before later concentrating on development, optimisation and management topics.

As a management trainee, Christina won the Young Hotelier Award 2008 in Vienna on the topic of ‘How to Create a High Performance Culture in a Hotel?’. She later headed the department for 4 hotels at Starwood Hotels & Resorts as Director of Sales. She then worked in hotel development as an owner's representative for two Hyatt Hotels and The Circle Convention Centre at Zurich Airport. There she supported the planning, execution and opening phases and introduced hotel asset management.

She gained further valuable experience in the field of executive search and as an executive coach.

Career Christina Kok:

• Ecole hôtelière de Lausanne, Schwerpunkt Hospitality Finance
• Vita Futura Management Training, Starwood Hotels & Resorts, Wien
• Six Sigma Green Belt Certification
• Sales, Marketing and PR, Kulm Hotel St. Moritz & Grand Hotel Kronenhof Pontresina
• Director of Sales, Starwood Hotels & Resorts, Zürich
• Manager Hotels & Convention,The Circle, Flughafen Zürich AG
• Hotel Asset Management Certificate, Ecole hôtelière de Lausanne
• Practitioner Diploma in Executive Coaching, AOEC

GIULIA MANNA

Revenue Management & Data analysis

Giulia completes the Revenue Management team. The trained tourism clerk and tourism manager from Sarno/Italy already had her first contact with revenue management during her studies.

Giulia has worked for various hotels and hotel chains in both Germany and Italy, using tools such as Ericsoft, Amadeus and Opera before dedicating herself fully to revenue management. Giulia worked with SiHot and was responsible for the implementation, configuration and training of the team.

Career Giulia Manna:

• Trained as a tourism agent in Italy
• Worked in a travel agency and tour operator
• Amadeus flight, ticketing & fares
• Opera & Fidelio
• Degree in tourism management specialising in city management in Italy and France
• Front office work in Italy and Germany
• Cluster Revenue Management (Accor Group, Best Western Hotels & Resorts)
• Head of group department (Accor Group, Best Western Hotels & Resorts)
• Introduction of new PMS software SiHot (Best Western Hotels & Resorts)

JOHANNES GIERSIEFER

Revenue Management & Data analysis

Johannes supports myrate in everything to do with revenue management, i.e. prices and availability. Over the last ten years, he has built up a wide range of knowledge in this area in various companies and positions. By looking after various hotels in different markets, he has been able to gain experience in both business and tourism-orientated markets.

Johannes enjoys analysing large amounts of data. He uses the conclusions he draws from this to optimise the logistics yield. He also enjoys analysing viewpoints and findings from different perspectives and understanding the requirements of different service providers and markets.

Career Johannes Giersiefer:

• Training as a hotel specialist
• Degree in business administration for the hotel and catering industry
• Trainer according to AEVO
• Junior Revenue Manager GCH Hotel Group
• Multi Property Revenue Manager Maritim Hotels
• Regional Revenue Manager ACHAT Hotels

SABRINA WINKELMANN

Revenue Management & Data Analysis

Sabrina completes the Revenue Management team. After training as a hotel specialist, she gained extensive experience in various positions, including in the front office, at the SPA reception of a cruise ship and as an assistant manager. Since 2022, Sabrina has specialised in the areas of reservation and revenue management and successfully completed further training as a revenue manager at WIHOGA Dortmund. Sabrina has already experienced two hotel sales and conversions and has gained extensive experience in system conversions and launches.

Career Sabrina Winkelmann

• Apprenticeship in hotel management (Hotel Bachmair Weissach in Rottach-Egern)
• Front office work in Austria, Germany and at TUI Cruises
• Studied business administration for the hotel and catering industry
• Trainer according to AVEO
• Sales Office Coordination (Leonardo Hotels)
• Reservations & Revenue Management (Park-Hotel Egerner Höfe)
• Training as Revenue Manager at the WIHOGA Dortmund
• Development of Revenue Management (Park-Hotel Egerner Höfe)
• Introduction and support of new tools: RMS, PMS, Channel Manager (Park-Hotel Egerner Höfe)

FLORIAN WINKLER

Sales Management

At myrate, Florian can combine his two passions, tourism and sales, and build on his previous experience. The Sales Manager started his career in tourism at the Steigenberger Academy and the Hotel Bayerischer Hof in Munich, where he trained as a hotel manager. After working as a front office supervisor in a Berlin hotel and as a sales manager at a software service provider, Florian is expanding our sales channels together with Svend and Silke.

Career Florian Winkler

• Steigenberger Academy
• Apprenticeship as a hotel specialist, Hotel Bayerischer Hof
• Sales management in the family-owned cleaning company
• Self-employed in the area of facility management
• Calculation and processing of public tenders
• New customer acquisition
• Front office supervisor Henri Hotel
• FOM training courses
• Sales Manager Doctolib
• Cold acquisition
• Customer Care, onboarding

OMAR EZ EDDIN

Tech lead

As Technical Lead at myrate, Omar ez eddin combines in-depth knowledge of software development with a passion for innovative technologies. He specialises in developing secure, scalable solutions and brings extensive experience with Django, React and AWS to our projects. Omar has contributed significantly to the architecture and expansion of our system landscape and ensures that our applications are not only functional, but also secure and future-proof. Omar enjoys solving complex problems and developing viable solutions that deliver both technical excellence and business value. His ability to bring innovative approaches to software development and drive his team forward technically makes him an indispensable member of our leadership team.

Career Omar Ez Eddin:

• B.Ed., Computer Software Engineering, CODE University of Applied Sciences: focus on Flutter and Amazon Web Services (AWS)
• Shift Manager, Café Extrablatt, Mainz: Responsible for shift management, personnel management and customer service in a busy catering environment
• Full Stack Engineer, Qualitas Energy Deutschland GmbH: Responsible for the extension and maintenance of the server and database architecture, as well as the development of backend and frontend components
• Automated Testing, Q-Energy: Use of Docker and the Django REST Framework to optimise test sequences and develop backend and frontend solutions
• Technical Lead, myrate: Leading the technical teams, developing high-level application architectures and ensuring system integration

BETTI WOMELA

Project management & communication

With Betti's open-minded, communicative nature and her strong commitment to quality improvement, she enriches myrate in all communication topics.

She uses her impressive experience in project and product management as well as customer success management in the tourism and travel tech industry to take our customer service to the next level.

Her professional career includes positions at GIATA GmbH and the German Tourism Association, where she demonstrated her skills in supporting all relevant stakeholders, designing and implementing training programmes and developing software tools.

Career Betti Womela:

• Apprenticeship in tourism and leisure
• City marketing in Dortmund
• Capital of Culture Ruhr.2010
• German Tourism Association
• Support for members and stakeholders of the quality initiatives, including DTV-Klassifizierung and Gelbe Welle
• Conception and organisation of training courses, workshops, lectures and webinars
• Lecturing digitally and on site throughout Germany
• Collaboration on the implementation of a new XRM system
• GIATA GmbH
• Customer Success Management
• Conception and realisation of webinars and tutorials
• Creation and maintenance of a Knowledge Base