SVEND EVERTZ

Managing Director & Sales 

Real help instead of ‘smart’ advice: As a trainer, coach and team coach, Svend Evertz brings a unique combination of skills and experience to the table. He is not a theorist, but comes from the business world and therefore has a lot of experience in sales, marketing and projects. Evertz has many years of team building and consulting experience. Svend has many years of experience in team building and consulting in hotel management. This makes him a sparring partner, especially in difficult processes.

Svend enjoys shedding light on different points of view and finding a sustainable solution even in difficult situations. He often provides new perspectives, removes blockages and paves the way for constructive developments.

Career Svend Evertz

• Apprenticeship as a chef with Heinz Imhof at the ‘Parkhotel’ in Frankfurt/Main
• Secondary school for catering and housekeeping
• Two-year management trainee programme, Arabella hotel chain
• Head of department at the Arabella Grand Hotel in Frankfurt
• Operations manager at Perkins Park (S&P Group) in Stuttgart
• Operations manager at Broadway Mannheim in partnership with the Maimarkt site
• Founded MorgenWelt Event & Media GmbH with partners (media design, publishing and online communication)
• Since 2000 Training as a systemic coach
• 2001 Foundation of KeePConsult - Smart Hotel Solutions
• 2010 Founder and partner at SaveConsult - Smart Leadership Solutions
• 2017 Organiser of the Future Sales Camp
• 2020 Foundation of myrate

SILKE FOERSTER

Chief Operating Officer

Silke has been Chief Operating Officer at our company since August 2024. With over 15 years of professional experience in hotel management and management positions in Germany and abroad, she brings extensive expertise to our team.

Since 2012, Silke has worked with Svend at the management consultancy KeePConsult, advising national and international hotels, bringing valuable insight and expertise in the optimisation and development of hotel operations. Her extensive experience in leadership and her commitment to efficient, data-driven optimisation make her an indispensable leader in our company. With her strategic vision and focus on strong tourism, Silke contributes significantly to the success and further development of our company.

 Career Silke Foerster

• 2011 - 2013 Systemic coach training
• 2012 - 2020 Partner at KeePConsult - Smart Hotel Solutions
• 2012 - 2020 Partner at SaveConsult - Smart Leadership Solutions
• 2017 - 2020 Co-Founder Equine Assisted Coaching - Consensual Leadership
• 2020 - 2023 Deputy Hotel Manager Henri Hotel Berlin GmbH
• 2023 - 2024 Personal time out

THORSTEN GLASS

Data Science & Sales

Thorsten has extensive expertise in tourism data management and is responsible for Data Science and Sales at myrate. With academic degrees in sociology and sports science, he brings nearly 15 years of experience in data analysis and market research. He gained this experience both at an international sports rights marketer and for about 7 years in the tourism industry. Initially, Thorsten established market research and data management for the state of Lower Saxony and advised destination managers on all matters related to data, target groups, and marketing. Subsequently, Thorsten led the Data Management & Research department as Senior Research Analyst at PROJECT M, the leading consultancy for destination development. He was responsible for the leadership and further development of the “Research & Tourism Intelligence” unit and played a leading role in the conception and implementation of the 2024 City Travel Study.

Thorsten Glaß – Career Path

• Degree in Sociology and Sports Sciences

• Project Manager Marketing Services at SPORTFIVE in Hamburg

• Head of Market Research and Quality Management at TMN (TourismusMarketing Niedersachsen)

• Head of Data Management & Research at PROJECT M

GIULIA MANNA

Revenue Management & Data analysis

Giulia completes the Revenue Management team. The trained tourism clerk and tourism manager from Sarno/Italy already had her first contact with revenue management during her studies.

Giulia has worked for various hotels and hotel chains in both Germany and Italy, using tools such as Ericsoft, Amadeus and Opera before dedicating herself fully to revenue management. Giulia worked with SiHot and was responsible for the implementation, configuration and training of the team.

Career Giulia Manna:

• Trained as a tourism agent in Italy
• Worked in a travel agency and tour operator
• Amadeus flight, ticketing & fares
• Opera & Fidelio
• Degree in tourism management specialising in city management in Italy and France
• Front office work in Italy and Germany
• Cluster Revenue Management (Accor Group, Best Western Hotels & Resorts)
• Head of group department (Accor Group, Best Western Hotels & Resorts)
• Introduction of new PMS software SiHot (Best Western Hotels & Resorts)

SABRINA WINKELMANN

Revenue Management & Data Analysis

Sabrina completes the Revenue Management team. After training as a hotel specialist, she gained extensive experience in various positions, including in the front office, at the SPA reception of a cruise ship and as an assistant manager. Since 2022, Sabrina has specialised in the areas of reservation and revenue management and successfully completed further training as a revenue manager at WIHOGA Dortmund. Sabrina has already experienced two hotel sales and conversions and has gained extensive experience in system conversions and launches.

Career Sabrina Winkelmann

• Apprenticeship in hotel management (Hotel Bachmair Weissach in Rottach-Egern)
• Front office work in Austria, Germany and at TUI Cruises
• Studied business administration for the hotel and catering industry
• Trainer according to AVEO
• Sales Office Coordination (Leonardo Hotels)
• Reservations & Revenue Management (Park-Hotel Egerner Höfe)
• Training as Revenue Manager at the WIHOGA Dortmund
• Development of Revenue Management (Park-Hotel Egerner Höfe)
• Introduction and support of new tools: RMS, PMS, Channel Manager (Park-Hotel Egerner Höfe)

FLORIAN WINKLER

Sales Management

At myrate, Florian can combine his two passions, tourism and sales, and build on his previous experience. The Sales Manager started his career in tourism at the Steigenberger Academy and the Hotel Bayerischer Hof in Munich, where he trained as a hotel manager. After working as a front office supervisor in a Berlin hotel and as a sales manager at a software service provider, Florian is expanding our sales channels together with Svend and Silke.

Career Florian Winkler

• Steigenberger Academy
• Apprenticeship as a hotel specialist, Hotel Bayerischer Hof
• Sales management in the family-owned cleaning company
• Self-employed in the area of facility management
• Calculation and processing of public tenders
• New customer acquisition
• Front office supervisor Henri Hotel
• FOM training courses
• Sales Manager Doctolib
• Cold acquisition
• Customer Care, onboarding

OMAR EZ EDDIN

Tech lead

As Technical Lead at myrate, Omar ez eddin combines in-depth knowledge of software development with a passion for innovative technologies. He specialises in developing secure, scalable solutions and brings extensive experience with Django, React and AWS to our projects. Omar has contributed significantly to the architecture and expansion of our system landscape and ensures that our applications are not only functional, but also secure and future-proof. Omar enjoys solving complex problems and developing viable solutions that deliver both technical excellence and business value. His ability to bring innovative approaches to software development and drive his team forward technically makes him an indispensable member of our leadership team.

Career Omar Ez Eddin:

• B.Ed., Computer Software Engineering, CODE University of Applied Sciences: focus on Flutter and Amazon Web Services (AWS)
• Shift Manager, Café Extrablatt, Mainz: Responsible for shift management, personnel management and customer service in a busy catering environment
• Full Stack Engineer, Qualitas Energy Deutschland GmbH: Responsible for the extension and maintenance of the server and database architecture, as well as the development of backend and frontend components
• Automated Testing, Q-Energy: Use of Docker and the Django REST Framework to optimise test sequences and develop backend and frontend solutions
• Technical Lead, myrate: Leading the technical teams, developing high-level application architectures and ensuring system integration